How to choose the right packaging solutions? Want to order some fantastic high-quality packaging, but don't know where to start designing it? Deciding the Packaging for your product is almost just as crucial as the quality of the product; it needs to be spot-on to earn any recognition, pushing people into buying your product. Lucky for you, I have listed down some essential points to consider while deciding your Packaging. Consider it your starter pack to success!
How can you decide on your packaging?
Updated On: Aug. 9, 2019
Want to order some amazing packaging, but just don’t know where to start designing it? Deciding the packaging for your product is almost just as crucial as the quality of the product; it needs to be spot-on to earn any kind of recognition, pushing people into buying your product. Lucky for you, we at Pirsq have listed down some important points to consider while deciding your packaging. Consider it your starter pack to success!
Deciding on the best fit
You need to decide on the Packaging based on the product. Assess your product and determine characteristics like whether it needs a food grade package (i.e., if it is a consumable which comes in direct contact with the Packaging), whether the product needs Packaging that provides higher shelf life, and so on.
Deciding the size of the packaging
Based on the product, and based on its size and weight, we need to determine the size of the package. You need to make sure there is ample space around the product while being packed, but also make sure that the product doesn't move around too much. You will also need to decide on how sturdy the Packaging should be based on the product's weight.
Designing the customisation
Starting to think about the customization after ordering the Packaging will do you no good, as the customization needs to be planned out carefully, and then the Packaging needs to be decided. So plan out your design well beforehand!
Pay attention to the MOQ
An essential step to deciding the customization is analyzing the MOQ, or the Minimum Order Quantity, which varies from product to product. For example, for customization of paper cups has a MOQ of 50,000 pieces, whereas customization of paper boxes has a MOQ of 5,000 pieces. Ordering an unnecessarily huge amount can be disastrous – it becomes a problem for both storage and disposal!
Deciding based on handling of product
The Packaging needs to be selected based majorly on how the product is going to be handled and distributed. For example, if the item will be sold online, it needs sturdier, better looking, and safer Packaging as compared to a situation where the items will be stacked at a supermarket, where it will not exactly need beautiful looking boxes, but will need the boxes to be sturdy.
What is the Primary & Secondary Packaging?
Primary Packaging as the name suggests, it's the first packaging material inside which the product sits. The examples of primary Packaging are duplex mono cartons, paper/plastic pouches, glass/plastic bottles. It might be possible the product might be sold at the retail store or the shopping mall with the primary Packaging only.
For food items, the primary Packaging provides the vacuum sealed environment, which keeps the food item safe and give longevity to the product. The secondary Packaging is generally used to prevent any tampering.
The primary Packaging generally has the branding all over the box along with the labelling of the product with box content, ingredients, product expiry, manufactured date, approval certification label mentioned in it.
Secondary Packaging comes after the Primary Packaging and is generally stronger than the primary Packaging. Few of the common examples are Courier bags, Carton boxes, Cardboard boxes.
The secondary Packaging is optional and is generally used to provide physical protection to the product inside. The secondary boxes are designed to handle any physical abuse reducing the risks of any damage to the product packed inside.
Any business or startup should plan for both primary and secondary Packaging as many of the products are sold online and delivered worldwide.
The common problem many startups face is not planning for the secondary Packaging and thinking of ordering it later when the order comes. It might be complicated to find the right size carton box or courier bags on time if not appropriately planned. It may result in the damages and order delays, which will affect the new startups more than anyone else.